Futuristic riff on the Black Lives Matter movement called out for insensitivity to real world issues.
Eidos
Montreal released a pile of new concept
art for Deus Ex: Mankind Dividedtoday, designed to
showcase the appearance of "some of the major cities around the globe" in the
game's unhappy near-future. The gallery includes shots of Barcelona, Berlin,
Cologne, London, Paris, Rio, and several others, but it's the Moscow image which
has caused controversy. Specifically, the presence in it of an "Augs Lives
Matter" banner held by protesters.
That
of course is a reference to Black Lives
Matter, the highly-charged political movement protesting the systemic racism and
abuse faced by African-Americans. The negative response to the adaption of the
slogan, albeit in a futuristic setting, is that Eidos Montreal and publisher
Square-Enix are borrowing the imagery too lightly, and being tone deaf to real
world issues. Here's a sample of some of the criticism.
Christ. It's not that Deus "AugLivesMatter" Ex isn't art. It's that its status as art doesn't shield it from critique, & in fact invites it.
FollowThe response to the game's handling of politics in its marketing has been skeptical because trust needs to be earned, and it hasn't been.
FollowSo it looks like Deus Ex: Mankind Divided has abandoned any pretence of understanding the social struggles it's appropriating.
This is the Bioshock Infinite plan: maybe if we point at actual legit problems, we'll seem super intelligent, even if we don't care!
Followmaybe I'm wrong! Maybe the new Deus Ex actually does take a stand on something. But only *the game* can do that. Not the marketing.
This
isn't the first time the game has generated heated debate. Eidos Montreal's use
of “
mechanical apartheid,” another politically loaded term, to describe the segregation of augmented humans in the Mankind Divided game world also led to complaints that the game was appropriating real-world horrors for the purposes of PR.
mechanical apartheid,” another politically loaded term, to describe the segregation of augmented humans in the Mankind Divided game world also led to complaints that the game was appropriating real-world horrors for the purposes of PR.
Executive
art director Jon Jacques-Belletête told
Polygon at the time that people weren't giving the game enough credit as art, saying at the time that “...when we're dealing with serious subjects suddenly we’re treated as little kids that are just doing videogames again. This whole thing is completely ridiculous.” But as Austin Walker notes above, something being “art” doesn't absolve it from criticism. Quite the opposite.
Polygon at the time that people weren't giving the game enough credit as art, saying at the time that “...when we're dealing with serious subjects suddenly we’re treated as little kids that are just doing videogames again. This whole thing is completely ridiculous.” But as Austin Walker notes above, something being “art” doesn't absolve it from criticism. Quite the opposite.
It's
possible that Mankind Divided will contribute meaningfully to the conversation
about entrenched racism and the real-world violence it drives, but history tells
us that's far from a given. On the one hand, gamers have fought a long-running
battle for their medium to be taken seriously, and from that perspective
difficult subject matter shouldn't be off limits. However, if developers treat
raw, real life issues ham-fistedly, they should expect the same criticism that
films and books receive.
Clearly
this is a complex issue, and one which warrants greater discussion. I've reached
out to Square Enix for comment, and will update if and when I receive a
reply.
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